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Please note that Kinetic Sand and Spin Master Ltd. are not responsible for the content of external sites.

Feel the Future™ with our new sustainably-minded collection!

Feel the FutureTM with our new sustainably-minded collection!

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With Kinetic Sand Project Planet our goal is to inspire, educate and entertain through open-ended sensory play.

How is Project Planet Sustainably-Minded?

Our cases, tools and even the bags the sand is packed in are all sustainably minded and made with 100% Ocean-Bound Recycled plastic. Ocean-Bound plastic, is plastic waste defined as “at risk of ending up in the ocean” and is collected within 50km of the ocean but has not yet reached the water.
Project Planet™ packaging is made from Forestry Council Stewardship Certified paper. The FSC is an international,​ nongovernmental organization​ dedicated to promoting responsible ​management of the world's forests.​
Through our partnership with the Nature Lab, which is the Nature Conservancy’s youth education program, we are helping students learn the science behind how nature works for us and how we keep it running strong.​

Let’s Learn!

Why are Coral Reefs so Important?

Coral reefs are vibrant underwater ecosystems teeming with life, and they serve as crucial habitats for a diverse array of marine creatures. Did you know that coral reefs are often referred to as the “rainforests of the sea” due to their incredible biodiversity and ecological importance? Coral reefs provide habitat and food for 25% of all marine species, protect coastlines from erosion and storms, and support the livelihoods of millions of people through fishing, tourism and coastal protection. Learn and explore the wonders of the coral reef with your little ones.

The Amazing Lives of Sea Turtles

Turtles are fascinating creatures that live both on land and in the water. Did you know that turtles have been roaming the Earth for millions of years, making them one of the oldest reptile groups? Turtles come in many shapes, sizes and colors, from tiny ones that can fit in your hand to huge ones that weigh hundreds of pounds!

Why is the Ocean so Important?

The ocean is like a bustling city underwater, filled with a mind-blowing variety of creatures big and small. Did you know that the ocean covers more than 70% of the Earth’s surface? It’s home to millions of species, from colorful fish swimming through coral reefs, to majestic whales roaming the deep blue ocean. We invite you and your little ones to dive into the enchanting world of ocean biodiversity and learn how each creature plays a role.

Check out These Amazing Images of Different Ocean Habitats!

Here Are 6 Tips to Live More Sustainably-Minded for Parents and Kids!

Use Less Water

Protect the oceans by using less water! Is it time to shower or brush your teeth? Try and turn off the water when you don't need it or shorten your showers. These small steps can make a BIG difference!

Wear a Reef-Friendly Sunscreen

Several common sunscreen ingredients, including oxybenzone and octinoxate, have been shown to be toxic to coral reefs. Sunscreens that use non-nano zinc oxide as their active ingredients do not contribute to coral bleaching.

Always Clean-Up

It's vacation time! Are you going to a beach with your family? Make sure to respect the animals around you and leave the environment cleaner than you found it.

Make Your Lawn Care Green

You may live thousands of miles from a coral reef, but the products you put on your lawn will eventually flow into the water system. Use green alternatives for fertilizer and pesticides that won’t harm coral reefs and marine animals.

Waste-Free Lunches

Are you packing your little one's lunch? Use less plastic! Instead of packing juice or water in a plastic container your child will throw out, pack a reusable water bottle! If you do pack disposable, remind your child to reduce, reuse and recycle!

Share With Friends

Teach your family and friends what you have learned about the oceans and help them make smart choices.

The Project Planet Collection

Coral Reef

Unbox your coral container! Mold and flow to build your own underwater Kinetic Sand Coral Garden.
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Turtle Beach

Unbox your Turtle Habitat to experience the lifecycle of turtle families!
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Deep Sea

Dig and discover ocean characters in the deep levels of the sea!
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Playsponsible™

Playsponsible is our commitment to being responsible custodians of the world that today’s children will one day inherit. We strive to create more sustainable options within our products’ lifecycles, specifically as it relates to product design and packaging, to reduce our impact on the planet.